Brian Goldner, Hasbro’s innovative CEO, dies at the age of 58

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Brian Goldner, responsible for the successful growth and transformation of Hasbro Inc (NASDAQ: HAS), has died at the age of 58. During his tenure, Goldner was seen as the driving force that turned the company from a toy manufacturer into an entertainment monster.

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Hasbro under Brian Goldner

According to USA TODAY, the announcement came on Tuesday days after Goldner took medical leave. The company did not disclose the cause of death, but in August last year, Goldner himself announced that he had been undergoing cancer treatment since 2014.

“Goldner, who joined Hasbro in 2000, was CEO of Hasbro Inc. since 2008 and Chairman since May 2015,” reports USA TODAY.

The innovative executive took over Hasbro and transformed it from a toy and games company into a multimedia company that deals with television, movies, digital games and more.

Goldner’s strategy was that Hasbro 2019 Entertainment One Ltd. took over, the British entertainment company responsible for the shows “Peppa Pig” and “PJ Masks”, as well as other productions for young children.

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Toy consultant Marc Rosenberg worked side by side with Goldner as marketing director at Hasbro more than a decade ago, and said the late manager had always been interested in toy stories and took inspiration from archives to find brands like My Little Pony, Transformers and. to develop the smallest pet shop.

Rosenberg said: “His idea was to take dormant brands and reinvent them. He always said that you have to have a story arc, whether it’s about toys or movies. “

Rich Stoddart, who had previously been the executive independent director of the company’s board of directors, was named interim CEO of Hasbro when Goldner was on sick leave.

Stoddart has served on the company’s board of directors since 2014 and includes the role of CEO at marketing firm InnerWorkings Inc. and Leo Burnett Worldwide.

Regarding Goldner’s role as a board member at ViacomCBS – CBS Corporation Common Stock (NASDAQ: VIAC) – Shari Redstone, the company’s non-executive chairwoman, told Reuters, “(Goldner’s) leadership wasn’t just about bringing Viacom and CBS together but in the implementation of the vision that has shaped the company. “


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