Many people still think that TikTok is an entertainment-only platform that is only popular with Gen Z teenagers, but the truth is that the video-sharing application has successfully attracted millions of older users who either enjoy or offer more serious content.
In 2019, TikTok had around 350 million active users. However, the long lockdown of the COVID19 pandemic in early 2020 made it the most popular application for millions of people around the world, with nearly 2 billion people joining in 2020 alone.
When creating content for your brand, try to consistently touch 4 areas:
4. Business behind the scenes
Here is an example of how I plan my TikTok content + the questions I ask myself to start brainstorming and planning. pic.twitter.com/p6KSmJhN3b
– Custom print | Tyllah (@TouchedByTy) September 12, 2021
As a result of this surge in usage around the world, the platform began to see a new variety of content that appealed to older generations more than the fun videos we saw in 2019.
TikTok creators are now producing more scheduled content such as education, health, wellness, sports, as well as professional career tips designed to help users, including the young audience, achieve greater success in hiring and maintaining success in the workplace.
In this article, we’re going to highlight a number of the most viewed and tracked TikTok accounts with content on tips that can help viewers with job interviews:
2. The grammar goat
While this particular report is more dedicated to learning English, it does provide people whose first language is not English with good phrases and words to use in a professional setting.